SELL CUSTOM VEHICLES BEFORE THEY ARE BUILT

3D CONFIGURATORS THAT TURN BROWSERS INTO BUYERS.

Automotive brands using interactive configurators shorten sales cycles, and capture real-time buyer data — all without a single photoshoot.

STATIC PHOTOS DON’T SELL SIX-FIGURE BUILDS

Today’s automotive buyers expect to see, customize, and feel their future vehicle long before a single part is produced. But most brands still rely on static photography, slow render studios, and manual quoting systems that leave buyers guessing. The result is fewer conversions, longer sales cycles, and missed opportunities.

With Kermit Labs:

  • 3.4x more qualified leads

  • 82% reduction in time-to-quote

  • 45% higher accessory revenue

  • Visitors spent 4.7x longer on page

  • 27% higher close rate

  • Real-time customization data reveals what trims, colors, and features sell best.

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EVERY CONFIGURATOR IS A SALES FUNNEL IN DISGUISE

Kermit Labs builds interactive 3D configurators that show every trim, color, material, and performance option while collecting the behavioral data behind each customer decision. Every click, color change, and feature swap becomes a sales signal.

Our platform is fully web-based, optimized for mobile, and integrates directly with your CRM for instant lead capture and automated follow-up.

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CASE STUDY | BANYAN MOTORS

PROVEN ON THE ROAD

Kermit Labs helped Banyan Motors close high-ticket restomod deals faster with a live vehicle configurator embedded directly on their site.

With Kermit Labs, Banyan Motors was able to achieve more:

Sales and Lead Conversion

  • 82% reduction in time-to-quote after embedding the live vehicle configurator

  • 3.4x more qualified leads captured through the configurator vs. static inquiry forms

  • 27% higher close rate on high-ticket builds after implementing the configurator

  • Average time from inquiry to deposit dropped from 14 days to 5 days

Customer Experience & Engagement

  • Visitors spent 4.7x longer on pages that contained the Configurator

  • 62% of all vehicle leads now originate from the Configurator

  • Average of 38 interactions per customer session (color changes, wheel swaps, accessory toggles)

  • 48% of users shared their configured vehicle via email or social link

Operational Efficiency

  • Reduced sales back-and-forth by 78%, letting the small team handle more volume

  • Cut manual quoting time by 6 hours per customer, thanks to auto-generated specs and build sheets

  • Eliminated the need for 70% of pre-sales photography, replacing it with digital twins

Revenue Impact

  • 45% higher accessory attach rate

  • Average vehicle order value increased by 12% with bundled options shown visually

  • Configurator-based inquiries converted 2.5x faster than non-Configurator leads

Customer Confidence & Brand Lift

  • 81% of customers said the Configurator increased trust in the brand

  • 90% reduction in “What does this option look like?” emails

  • Grew pre-order waitlist by 3.2x due to early visibility on unreleased builds

Speed-to-Market

  • Launched new models digitally in weeks instead of months, removing long fabrication delays

  • Ability to preview rare builds before physical production, resulting in 3 pre-sold vehicles that didn’t yet exist

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HOW IT WORKS

From CAD to conversion in weeks.

Steps to Go Live:

  • Upload Your Specs: CAD or reference images.

  • We Build the 3D Model: Photo-real detail, materials, lighting.

  • Deploy the Configurator: Fully interactive web viewer.

  • Capture Leads & Analytics: Color trends, feature preferences, purchase intent.

Show your customer any angle

Upsell your high-margin add-ons with the perfect camera angle showing all details.

Highly detailed interiors give customers a yearning to sit in the driver’s seat.

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See it before you buy it

Kermit Labs’ proprietary techniques create a photorealistic experience that makes you feel like you are on the showroom floor.

Related Projects

  • Monolith / prototype / virtual photography

  • Banyan Motors / automotive / 3d configurator

  • S. Harris / fabric / virtual photography

  • Ashley Stark / rugs / environments rugs

  • Visual Comfort & Co. / lighting / environments lightning

  • Lee Industries / furniture / prototyping