CASE STUDY - UPHOLSTERY
Kermit Labs digitizes & contextualizes Lee Industries’ upholstery line with limited reference imagery
For the half century-old, Conover, NC-based Lee Industries, product photography became a problem, logistically and financially
In speaking with the Marketing Director at Lee Industries, Kermit Labs recognized the value and potential of digitizing Lee’s multi-generational product catalogue via 3D modeling and photorealistic renderings. Rather than manufacturing millions of Lee’s available SKUs, shipping them to a studio and photographing each one, Kermit Labs was able to create a virtual library for Lee featuring high-fidelity 3D models and digital material swatches.
After the initial modeling work and digital swatch creation, Kermit Labs generated a virtual product catalogue with some of Lee’s best-selling SKUs and contextualized these pieces in room settings.
Initial Client Handoff - Reference Image and Factory Drawing
Above 1011-01 Lounge Chair reference photo (left) and 1011-01 Ottoman factory drawing (right) designed by Lee Industries in Conover, NC
Digitize your creation
Kermit Labs’ computer-generated 3D renderings based on single reference photo and factory sketch, shown previously
Contextualize your creation
1011-01 Chair
Once the 3D model and “digital skin” smart leather material is created, Kermit Labs is able to show the 1011-01 from any angle in any virtual environment. The 1011 lounge chair is a Lee classic, and now won’t require re-shooting every time a seasonal fabric or leather is released. Instead, the smart material digital skin is added to Lee’s material library and can be combined with any existing 3D furniture model to create photorealistic renderings.
Here the 1011-01 Chair is featured in a Belgian linen and contextualized in a designer-inspired cozy modern farmhouse setting. With virtual rendering, the logistical headaches and costs of photoshoots are no longer an issue.
Initial Client Handoff - Reference Image and Factory Drawing
Above 5288-18LF One Arm Sofa reference photo (left) and 5288-85RF Chaise Lounge factory drawing (right) designed by Lee Industries in Conover, NC
Digitize your creation
Make customers confident in their purchase
While the 5288 Sectional series is a Lee classic and one of its best-selling pieces, the chaise portion of the sectional has never been photographed, and clients are unable to visualize what the full L-shaped sectional would look like. Utilizing a reference photo for the One-Arm Sofa and a factory drawing for the chaise lounge, Kermit Labs virtually rendered these products and brought the customer one step closer to a confident purchase decision.
Above 288-18LF & 5288-85RF Sectional virtually rendered by Kermit Labs in Crypton Pendleton Stone fabric with a Belgian farmhouse-style backdrop
Above 288-18LF & 5288-85RF Sectional virtually rendered by Kermit Labs in Smith Natural fabric with a Belgian farmhouse-style backdrop
Above 288-18LF & 5288-85RF Sectional virtually rendered by Kermit Labs in Gentry Sands fabric with a Belgian farmhouse-style backdrop
CASE STUDIES
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Ashley Stark Home
Tastemaker Ashley Stark wanted her products to be featured in the same stunning settings that she admired from all over the world, without the headaches and cost of physical logistics and photography.
With Kermit Labs, her products are shown in virtual room environments without the constraints of budget or limits on taste.
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Visual Comfort & Co.
As the dominant premium lighting manufacturer in the US, Visual Comfort & Co. wanted to make digital at the core of their future.
Kermit Labs created high-fidelity 3D models, “smart material” finishes, as well as virtual room environments to allow the customer to experience the quality up-close and merchandised in elevated settings.
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Banyan Motors
As the premier importer of custom, vintage Mercedes G Wagons to the US, Banyan Motors needed its online customization tool to be as powerful as its vehicles.
Kermit Labs worked hand-in-hand with the Banyan Motors team to develop a premium 3D car configurator with the ability to build its custom G Wagons in live time with photorealistic quality.
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Monolith Studio
Monolith Studio’s bold and captivating debut collection of designs started with raw forms and needed a conduit to get these ideas into a world-class format.
Kermit Labs took hand drawings, reference photos and raw 3D models and transformed these prototypes into photorealistic virtual product photos and an eye-catching virtual desert oasis photoshoot.
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S. Harris
S. Harris had beautiful textiles spanning fabrics, draperies, wallcoverings and rugs, but didn’t have a consistent or cost-effective way to marry these categories within their content strategy. Traditional photography didn’t meet their needs and was too logistically complex.
Kermit Labs created multiple virtual environments for S. Harris to shoot all kinds of products without physical limitations and within budget.