UPHOLSTERY

3D MODELING | PROTOTYPING | VIRTUAL PRODUCT PHOTOGRAPHY | VIRTUAL PHOTOSHOOT

Kermit Labs digitizes & contextualizes Lee Industries’ upholstery line with limited reference imagery

For the half century-old, Conover, NC-based Lee Industries, product photography became a problem, logistically and financially

In speaking with the Marketing Director at Lee Industries, Kermit Labs recognized the value and potential of digitizing Lee’s multi-generational product catalogue via 3D modeling and photorealistic renderings. Rather than manufacturing millions of Lee’s available SKUs, shipping them to a studio and photographing each one, Kermit Labs was able to create a virtual library for Lee featuring high-fidelity 3D models and digital material swatches.

After the initial modeling work and digital swatch creation, Kermit Labs generated a virtual product catalogue with some of Lee’s best-selling SKUs and contextualized these pieces in room settings.

Initial Client Handoff - Reference Image and Factory Drawing

011-01 Lounge Chair reference photo (left) and 011-01 Ottoman factory drawing (right)

designed by Lee Industries in Conover, NC

Digitize your product

Kermit Labs’ computer-generated 3D renderings based on single reference photo and factory sketch, shown previously

Contextualize your product

1011-01 Chair

Once the 3D model and “digital skin” smart leather material is created, Kermit Labs is able to show the 1011-01 from any angle in any virtual environment. The 1011 lounge chair is a Lee classic, and now won’t require re-shooting every time a seasonal fabric or leather is released. Instead, the smart material digital skin is added to Lee’s material library and can be combined with any existing 3D furniture model to create photorealistic renderings.

Here the 1011-01 Chair is featured in a Belgian linen and contextualized in a designer-inspired cozy modern farmhouse setting. With virtual rendering, the logistical headaches and costs of photoshoots are no longer an issue.

Initial Client Handoff - Reference Image and Factory Drawing

5288-18LF One Arm Sofa reference photo (left) and 5288-85RF Chaise Lounge factory drawing (right)

designed by Lee Industries in Conover, NC

Digitize your Product

Make customers confident in their purchase

While the 5288 Sectional series is a Lee classic and one of its best-selling pieces, the chaise portion of the sectional has never been photographed, and clients are unable to visualize what the full L-shaped sectional would look like. Utilizing a reference photo for the One-Arm Sofa and a factory drawing for the chaise lounge, Kermit Labs virtually rendered these products and brought the customer one step closer to a confident purchase decision.