MARKETING CAMPAIGNS

VIRTUAL PHOTOGRAPHY | 3D ANIMATIONS | VIRTUAL MERCHANDISING

At Kermit Labs, we use state-of-the-art CGI technology and generative AI to create virtual photoshoots and 3D animations that elevate product storytelling to new heights. Unlike traditional photography, virtual photography offers unparalleled flexibility, cost-efficiency, and scalability. Here's how our approach sets us apart:

Dynamic Adjustments: Virtual photography allows you to render scenes at any time of day, fine-tune lighting elements, and reuse sets for future seasons.

Infinite Product Variations: Show endless SKUs and product variations, enabling comprehensive merchandising without the constraints of physical production.

Cost Savings: Eliminate expenses tied to manufacturing prototypes, securing physical locations, and transporting products or furniture.

By comparing this to traditional photography, where logistical and physical costs add up quickly, the benefits of virtual photography become clear. With Kermit Labs, you’re not just saving money—you’re also unlocking creative possibilities that were previously unimaginable.

MONOLITH

FROM CONCEPT TO VISUAL STORYTELLING

Challenge: Monolith, a cutting-edge lighting brand, wanted to bring its initial sketches to life and showcase its products in a sophisticated and impactful way.

Solution: Kermit Labs created a series of virtual photoshoots that highlighted Monolith’s innovative designs. Using CGI, we produced:

Photorealistic renderings that captured the essence of each lighting piece.
A cohesive visual narrative showcasing the entire collection together, emphasizing their synergy and unique design language.
An ethereal dreamscape that captured attention via imagination.

Result: Monolith’s campaign not only captured attention but also set a new standard for visual storytelling in the lighting industry.

Monolith’s M_004 Lamp

featured in a virtually-rendered desert oasis. Kermit Labs worked alongside the Monolith team to create these 3D models and virtual renderings from an original hand drawing.

Monolith’s M_004 Lamp

featured in a White Onyx finish. These pieces were featured in a limited series of 8.

Create photoshoots without bounds

Virtual photoshoots empower brands to show products in never-before-seen locations, creating an emotional connection with customers without logistical constraints.

Monolith’s M_005 Bench

shot in virtual photography.

Monolith’s M_007 Lounge Chair and M_002 Side Table

cross-merchandised in a virtual desert oasis. Virtual photoshoots allow brands to mix and match products with the click of a button.

M_007 Lounge Chair

3D modeling and virtual photography by Kermit Labs.

Shoot from any angle

with virtual photoshoots by Kermit Labs.

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ASHLEY STARK HOME

STYLE MODES IN ACTION

Challenge: Ashley Stark Home sought to show how their rug collections could seamlessly fit into various design aesthetics without physically staging numerous photoshoots.

Solution: Kermit Labs developed "Style Modes" to present rugs in diverse settings:

Mountain Mode: A rustic, cozy cabin aesthetic.
City Mode: Chic, minimalist urban interiors.
Parisian Mode: Elegant, timeless spaces.
Beach Mode: Light, airy, and serene coastal vibes.
Pastoral Mode: Warm, countryside-inspired interiors.

Result: Each scene was meticulously crafted using CGI, allowing Ashley Stark Home to highlight their rugs’ adaptability across styles. This approach not only saved costs but also enabled Ashley Stark Home to merchandise their products more effectively and appeal to a broader audience.

Stark’s Hamida Rug

merchandised in a virtually-rendered Parisian apartment

Stark’s area rug

in a virtually-rendered Parisian living room

Let the customer feel your perspective

Virtual room environments allow brands to contextualize products in any setting imaginable. Once a room environment is created, it can be shot from any angle and continuously readjusted, driving evergreen content.

This floorcovering brings warmth to this modern, virtually-rendered Rocky Mountain chalet

A virtually-rendered Rocky Mountain entryway puts the rug in focus

A light-flooded, virtually-rendered city office scene

Stark floorcoverings

merchandised in a virtually-rendered Rocky Mountain home

Customers save significant dollars when rendering scenes like this pastoral dining room scene, avoiding logistical issues along the way.

This virtually-rendered pastoral hallway scene mixes organic elements alongside the rug to bring a natural touch

Stark’s area rug

in a virtually-rendered pastoral living room scene

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KATHY KUO HOME

HARMONIZING A DIVERSE PRODUCT RANGE

Challenge: Kathy Kuo Home faced the challenge of showcasing their diverse set of products cohesively. Additionally, logistics costs and tight deadlines often made traditional photoshoots difficult to plan and execute.

Solution: Kermit Labs created several virtual photoshoots to address these issues. Using CGI, we helped Kathy Kuo Home:

Harmonize entire product collections into visually cohesive presentations.
Showcase diverse products together in a way that aligned with their merchandising goals.
Streamline their production process by eliminating the time and cost constraints of traditional photography.

Result: Kathy Kuo Home was able to display their collections more effectively, reducing costs and meeting deadlines with ease, all while maintaining the visual excellence that their brand is known for.

Hamptons Coastal

Kathy Kuo Home wanted to bring this outdoor collection to life with a Hamptons-inspired theme, evoking feelings of nostalgia and timeless luxury.

Capture Moments with Ease

Virtual photography doesn’t require the sun to be shining to capture the perfect moment.

Breathe life into entire spaces, without the hassle. Kermit Labs brought multiple rooms to life, featuring only products from Kathy Kuo Home’s e-commerce website.

Focus on Key Moments

With Kermit Labs, can highlight each product within a scene. These assets can be used for e-commerce product pages, email marketing, and social media.

Every virtual photoshoot starts with a blank slate. The first step is providing our team with design direction - this can range from napkin sketches to magazine clippings to detailed 3D models.

Bring Your Marketing Campaign to Life

Once a virtual room scene is created, pieces can be merchandized in any way your brand sees fit. After one season, you can reimagine this scene for future use.

Show Texture without Compromise

Create moments with layers and detailed textures - Kermit Labs excels in creating photorealistic digital materials that feel the way they look.

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S. HARRIS

STYLE MODES IN ACTION

Challenge: S. Harris wanted to showcase their extensive collection of textiles, including fabrics, wall coverings, and drapery panels, along with their furniture, in a way that conveyed luxury and variety.

Solution: Kermit Labs created a virtual catalog that featured:

High-resolution imagery of each textile in multiple applications.
Room scenes tailored to highlight the textures and patterns of their products.
Animated sequences that demonstrated how fabrics move and interact with light.

Result: S. Harris was able to present their collection in a visually stunning and interactive format, enhancing customer engagement and making it easier for clients to envision the products in their spaces.

More is more

S. Harris and Benjamin Johnston Design wanted an environment featuring many layers and textures to unveil their debut collection of fabrics, draperies and wallcoverings

Brands take control of their content

With virtual photography, brands can create spaces with no limits. No longer do pieces have to be physically produced, do teams have to assemble and tear down photo studios, or does the time of day and lighting have to be a factor.

S. Harris’ Vacanza Collection

shown in a virtually-rendered, sun-drenched room created by Kermit Labs

Once a virtual photoshoot environment is created, brands can shoot from any angle to capture the moment they seek.

THE KERMIT LABS DIFFERENCE

Virtual photoshoots and 3D animations are more than just a cost-effective alternative to traditional photography—they’re a game-changer for brands looking to stay ahead in today’s market. Whether it’s showcasing endless SKUs, creating reusable scenes, or crafting dynamic animations, Kermit Labs delivers visual solutions that inspire and sell.

Let’s bring your products to life—virtually.

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