PURE SALT

ELEVATING INTERIOR DESIGN RETAIL

Challenge: Pure Salt Interiors wanted to offer customizable furniture while maintaining the high-end aesthetic of their brand. Traditional product photography limited flexibility and required expensive reshoots for every new color or material.

Solution: Kermit Labs developed a 3D Configurator integrated with Shopify, allowing customers to experiment with fabric, finish, and design options in real time.

Result:

  • Luxury shopping experience, aligned with the Pure Salt brand.

  • Lower costs by replacing expensive product photography with scalable 3D assets.

  • Increased customer engagement, leading to more conversions.

Unleash more customization

Pure Salt’s Configurator, developed by Kermit Labs, is completely based on 3D renderings. This allows for streamlined customization in Pure Salt’s Shopify store.

Brands take control of their content

With virtual photography, brands can create spaces with no limits. No longer do pieces have to be physically produced, do teams have to assemble and tear down photo studios, or does the time of day and lighting have to be a factor.

Pure Salt’s Upholstery Collection in our Configurator

The Cohen Sofa shown overhead to show cushion detail.

Once your virtual photo studio is created, brands can shoot from any angle to capture the moment they seek in their Configurator.

Related Projects

  • Monolith / prototype / virtual photography

  • Banyan Motors / automotive / 3d configurator

  • S. Harris / fabric / virtual photography

  • Ashley Stark / rugs / environments rugs

  • Visual Comfort & Co. / lighting / environments lightning

  • Lee Industries / furniture / prototyping